Ethical Issues in the Graphic Design Business
September 7, 2011 3 Comments
During our careers, whether as graphic designers, web designers, fashion designers or any other career, we will most likely have to learn about ethics in the workplace. Ethics do not only play a role in our normal day-to-day activities, such as attending a wedding, tipping our waiters and receiving guests in our home, ethics also are a part of our business life. There are several ethical issues that can arise in the workplace, no matter the type of work. Ethical issues are subjects or events that could create questions about what is right and what is wrong. Even though there are many ethical issues that could rise in all types of jobs, there are also ethical issues that could rise in jobs that are only related to design.
Ethical Issues in Graphic Design
A Graphic Designer, especially a Freelance Graphic Designer, encounters numerous of different people and companies that they will probably do design work for. However, the graphic designer may or may not agree with what that particular company or individual stands for or wishes to advertise. This raises a question of right or wrong, an ethical issue, for the designer. Graphic designers should know from early on in their career who would they not design for and who would they design for, keeping in mind that what a graphic designer creates is a message for an audience. For example, would you create campaign posters for a politician who approves of abortion; would you create a logo for a rock band that believes in and follows the devil’s teachings; would you create a package design for a company that sells cigarette shaped candy to children; or would you create a website for a pornographic site. The decision will always be up to the graphic designer and will most likely depend on his or her own morals and belief system. Ultimately, if a designer does not agree with it, then he or she should not take on the work.
There are several other ethical issues that arise in fields such as advertising. Since most graphic design products fall under this category, graphic designers would most likely have to face those same ethical issues faced by advertisers and advertising agencies. For example, a graphic designer could be offered to produce an ad, but then he or she could find out that the information in the ad was a product of false advertising. False advertising means to promote a feature or characteristic in a product that is in fact not true. In this case, the designer would also have the choice to produce the ad or simply walk away.
Another big ethical issue that a graphic designer could encounter is the issue of copyright and piracy. Copyright is the legal right that the creator of a design (or any other work) is granted. The creator or designer owns the rights to the design. Just like writers have ‘writer’s block’, graphic designers sometimes also have phases in which they are not particularly creative. This could lead to using someone else’s work and ‘revamping’ it to seem as though you created the whole thing. This is an illegal practice called piracy. Graphic Designers should definitely avoid doing this unless they give full credit to the copyright owner, ask for their permission, or use copyright free images.
Design & Culture
Graphic Designers are usually taught about the technical aspects of the career, the software, the design elements, the design principles, and so forth. However, graphic design is not only about the creativity and ability to create a ‘pretty’ design. Graphic design is also about the audience for which the design was created. Many students, and even teachers, forget the audience. By doing so, several cultural issues may rise.
Culture is defined as the collection of customs, social behavior, and ideas of a specific group of individuals. Therefore, what might seem as a successful design here in the United States might seem offensive or even harmful in other countries. For example, a design that includes a hand giving the “thumbs up” may be appropriate for an American audience, but this sign is considered a rude gesture in some Asian and Islamic countries. A recent animated footage which includes the 2012 Olympics had to be removed from the organization’s website because it was causing epileptic seizures to viewers who suffered from epilepsy. We must always be careful not to insult offend or harm the viewers of our designs.