Design Elements & Design Principles

While studying design there are several concepts stuck in your brain for the duration of your courses.   However, you might forget about those basic concepts once you leave school.   A good idea is to have a little sticky note, or even desktop background reminding you of these basic design concepts on a daily basis.   After all, you have to keep them in mind and put them in practice every time you create a design.   It is also a good idea to look at other designs and attempt to describe them using a design vocabulary and the basic concepts of design elements and design principles.

Design Elements
Line.   A line is the path of a moving point from A to B.
Shape.   A shape is the delineated area created by lines, color, texture, or tone.
Color.   Color is a description of light energy as reflected from a surface.
Texture.   Texture is the tactile aspect of a surface, even when its only a visual simulation of the actual texture.
Value.   The relationship of lighter and darker areas of a composition.
Space.   The figure/ground relationship or positive and negative spaces are the interactions of shapes and backgrounds.

Design Principles
Balance.   A sense of equilibrium or stability achieved by evenly distributing weight.
Unity.   Visual elements in a design look like they belong together, as their interrelation forms a greater whole.
Emphasis.   Involves arranging visual elements in order of importance by making some elements more dominant.
Rhythm.   Repetition, variation and patterns that guide the viewers eye through the design composition.
Scale.   Size of visual elements as seen in relation to other visual elements.

Here is a little Wallpaper I created to remind us all of the design principles and design elements.  Feel free to download :)

Design Elements & Design Principles Wallpaper

Design Elements & Design Principles Wallpaper

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About mwolowicz
Venezuelan born newly-minted US Citizen. Graphic Designer & Photographer. I love art, music, good food, traveling, talking, dancing, cooking and board games. I I have self-diagnosed OCPD. I am a geek.

One Response to Design Elements & Design Principles

  1. Pingback: Fundamentals of Great Designs « ElephantsWind

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